Over the course of the next decade, Anitta’s star rose in Brazil, with 2013 single “Meiga e Abusada” become one of the country’s most-requested songs that year. Featured players include Cardi B, Khalid, Myke Towers, Mr. Also onboard are the the relentlessly poppy Norwegian production duo Stargate and “Despacito” producers Andrés Torres and Mauricio Rengifo, which, ditto. It does, however, feature super producer OneRepublic’s Ryan Tedder as executive producer, which couldn’t have hurt its crossover efforts.
The immensely appealing Versions Of Me is trilingual, sung in English, Spanish, and Portuguese. Fortunately, Anitta has not needed to do that.
But it also took five albums for Shakira to really pop in the US, and that was only after she wrote her 2001 effort, Laundry Service, in English. I see some career parallels with one of Anitta’s inspirations, Shakira, who became a sensation in the mid-’90s in her native Colombia, and in neighboring Latin American countries.
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But, as any recent profile will tell you, it’s taken Anitta (born Larissa de Macedo Machado) a full decade to achieve global recognition. Friday, she became the first Brazilian solo artist to perform at Coachella. If you pay attention to pop music on a global scale, you almost certainly already know about Brazilian pop star Anitta, who just released her fifth studio album, Versions Of Me, and whose ultra-catchy single “Envolver” recently made her the first artist from Brazil to hit #1 on Billboard’s Global Excluding US chart.
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